From traders too focused on quarterly earnings to bosses too focused on annual reviews, we're induced into sacrificing any long-term potential for short-term rewards.
In Buffet's 2010 letter to shareholders, the first seven or so pages are ripe with insights into performance measures and how the long-term potential always takes precedence.
The short-term should be treated as small steps towards a larger goal. Things won't materialize over night. The worthwhile goals and businesses take time and rigorous pursuit.